Retail Insights

      by ElQual

Retail Channels on the national level

  • IKA (Cash and Carry, Hypermarket, Discounter)
  • LK (local chains, at the national level)
  • TT (national chains and independent shops))
  • Mobile routes (Seaside, Prahova Valley, skiing tracks)
  • Warehouses
  • Petrol stations
  • Drug stores


Permanent program

  • involvement in product reception
  • placement of products within the selling area
  • constant checking of product expiry validity and quality
  • POSM management
  • stock management
  • involvement in product ordering process
  • reporting

Mobile program:

  • placement of products within the selling area
  • shelf management
  • POSM implementation
  • stocks monitoring
  • reporting

Temporary program:

  • inventory
  • re-branding
  • re-decoration
  • re-packing in pallets
  • foil packaging
  • POSM implementation
  • applying stickers on products

Retail Information collected

  • Shelf presence (out of stock situations)
  • Shelf visibility (number of faces)
  • Shelf price communication
  • POSMs presence
  • Special placements
  • Shelf promotions/blister
  • Orders

Reporting types:

  • by location/region, distribution channele
  • daily/weekly/twice a month/monthly/quarterly/yearly
  • by SKU/brand/category
  • POSM presence vs. the planned ones
  • Trade Calendar compliance
  • Permanent program
    • daily/weekly/monthly/quarterly
    • syndicated or customized for each client
  • Mobile program
    • multiple locations with daily/weekly/monthly/quarterly itinerary
    • customized for each client
  • Temporary program
    • ad-hoc (single occurrence)
    • customized for each client


  • Data Collecting System (DCS) is a software developed internally, available on-line and based on up-to-date technology
  • DCS technology takes over the data collected from the field, ensures data control (witnessing photo) and data accuracy
  • DCS application is installed on a data collection device endowed with video-camera.
  • The field interviewers take pictures and collect data which are further sent towards the DCS portal
  • Information is viewed on-line via a web page which can be securely accessed by entering a user name and a password.

Retail Information

Reporting types