Market Research Services


We believe in The Power of Human Touch! Understanding the market requires a deep connection between the client, the team of the market research agency, and each individual respondent.

What is market research? It’s the process of collecting and analyzing data to understand the needs and preferences of your target audience.

Our comprehensive market research services, based on both qualitative and quantitative research methods, combined with our extensive expertise, give us a solid foundation for balancing traditional and new market research solutions. We specialize in various types of market research, including difficult-to-reach targets for business to business, consumer studies, and retail. Whether you want to conduct market research through focus groups, grounded theory, or open-ended questions, we have the tools and expertise.

of qualitative market research, to do market research, market research to





Expert consultation, project planning, questionnaire design, national coverage fieldwork, project management, analysis, and reporting. Market research is to help businesses learn about the market and make informed decisions.

Determine and differentiate the emotional benefits that consumers see behind your products and services. This will help you create a genuine connection between your brand and your customers. Qualitative market research is essential to get a deeper understanding of these emotional connections.

Brand, Product,
or Service Experiences

Brand experience, one of the market research methods, is the relationship a customer develops with a brand by using their 5 senses (touch, taste, smell, hearing, & sight). It is developed through multiple interactions with a product, via advertisements, during brand events, and through consistent interactions with a brand. The basis of the brand experience is associating specific elements to the brand that make it possible to draw respondent attention and generate value. This allows us to analyze a brand that includes sensations, perceptions, and the connection between a company and consumers.

Consumer and
Customer Experiences

Give customers a great experience, and they’ll buy more, be more loyal, and share their experience with family and friends. What is market research? It’s the process of understanding the market and the needs of consumers and learning about them in order to provide them with the best possible experience.

What truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And Human Touch – in other words, creating real connections by making technology feel more realistic and giving employees what they need to create better customer experiences. This understanding of the lifestyles and behaviors of consumers is crucial, and market research methods can be used to delve deeper into these aspects.

Shopper Experiences

The shopping experience is about feelings, emotions, and sensations. Taking care of this strategy, based on market research studies, can help change your approach from “I want you to buy from me” to “I want to understand you to advise you.” By creating a memorable shopping experience for your customers, you are considerably nearer to closing your next sale. This is where the power of both qualitative and quantitative research comes into play.

Online & Offline Fieldwork Services with National Coverage

For many people, fieldwork can be a hassle, but this is where we’re in our element! Any market research project is built step by step as a pyramid, the top being the actionable results. However, the research and fieldwork services form the base of the pyramid, which must be a solid rock foundation, strong, and made from quality data. We work with various companies, providing online and offline fieldwork services, to collect the data they need to move forward with confidence.


Price monitoring has become an indispensable activity for every business. All businesses, regardless of their sector, need to know what is going on with the prices of their direct competitors. Our team helps you by monitoring prices to increase efficiency, determine pricing strategies, and to have insights about the competition. The purpose of price monitoring, a key aspect of market research, is to ensure that the price of a product or service is at an optimal level. When prices are too high, it can lead to reduced sales and lost revenue. On the other hand, when prices are too low, it can lead to increased expenses and decreased profits.

Market Research Services

Quantitative Market Research

Quantitative research deals with data that can be transformed into benefits using numbers; the data is analyzed mathematically to obtain insights. But what is quantitative market research? It is the process of gathering, analyzing, and interpreting information about the market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.

We ask a group of people for their opinions in a structured way so that you have facts and statistics to guide you. To get reliable results, it’s important to survey people in fairly large numbers and to ensure they are a representative sample of your target market. This is one of the essential aspects of market research.

Every project is a tailor-made solution for your specific needs. Interviewing can be conducted face to face using CAPI (Computer Assisted Personal Interviewing) or by phone CATI (Computer Assisted Telephone Interviewing) methodologies. The technical devices (small handheld or laptop computers) are selected depending on the complexity and length of the surveys. The goal is to understand the market and its nuances better. The best and most efficient data collection methodologies for every project are chosen, such as centralized location, door-to-door, exit interviews, intercepts, pre-recruits, structured, semi-structured, diary, self-complete, product placement, advertising, and taste-testing, to mention just a few.

Quantitative Market Research

Qualitative research is not merely a measurement but a game of words. Qualitative research is a powerful tool in the realm of market research. It uncovers respondents’ opinions about a product or service and provides insights into their feelings with a brand.

We conduct various qualitative methods, such as face-to-face or online focus groups, in-depth interviews, pair-depth interviews, telephone depth interviews, ethnographies, and online communities for a variety of clients. We know when, where, and how to conduct qualitative research for impactful marketing decision-making. This approach to research helps in understanding the deeper motivations and reasons for consumer behavior.

the researcher, qualitative data conduct market research, to determine approaches to, market research

We help you find answers to the following challenges in your business

We offer human-touch solutions for you.
Let’s get in touch with Empowering quality decisions!

What our clients say about us:

  • “Thank you ever so much - I really really appreciate all your work!”
  • "We received the optimal solution we were looking for! The ElQual team was with us in finding out the customers' perceptions of the new products introduced on the Romanian market."
  • “We have been so impressed with the standard of your delivered work and your speed of project execution.”
  • "At ElQual, we were given the opportunity to get into the minds of consumers, we lived the shopping experience with the people who buy our products and we could listen to their opinions and requirements. It was a unique experience for us, because the whole setting was authentic and we could talk freely with our clients. We are sure that we will repeat this experience in the future, because it helps us to understand the needs of our customers much better, and ElQual makes it even easier to meet and conduct in-home interviews. Thank you for everything you do!"
  • "It was a great pleasure for us to work with the national team from ElQual. We had the pleasure of having trained specialists with us, who listened carefully to our needs and requirements and carried out the market research exactly as we wanted. In addition, the results obtained from the field met our expectations, and our clients perceive us in a positive way! Thank you very much for everything!”
  • “You are my favorite team for data collection and I have worked with many over the years.”
  • “Thank you very much for the quality of the results and the effort to respect our very tight deadlines.”
  • “Everything turned out perfectly, as we expected. You have shown us once again that you are very attentive to details and have a lot of experience!"
  • “Professionalism, efficient communication, and support throughout the entire activity. Thanks to the whole team!”
  • “You are lovely people committed to offering a quality service, and we have found you to be responsive, informed, thorough, and personable.”
  • “It was a pleasure working with ElQual. Especially the fast response and lead times, flexibility and tailored customer approach were highly appreciated. Looking forward to working together in the future.”

Business sectors we serve with love:

With over 20 years in the business of market research, we have extensive experience and a vast depth of knowledge across a range of sectors.

A few words about us:

“ElQual” was founded in 2002 as a boutique market research agency to address a niche in the market for all aspects of market research fieldwork projects across multiple methodologies. Understanding the market and its nuances, we realized there was a need for a specialized approach. Through a strong National Network, our experienced team of passionate market research experts combine passion with knowledge, and we are one of the pioneers of the research market in Romania. Market research is essential, and it is our mission to provide the best insights.

Agile and highly responsive to client needs, our team of market research specialists is ready to help you explore our vast knowledge and provide you with expert recommendations. These recommendations are tailored to your specific needs through a suite of market research tools, customized to meet your priorities. This is based on the most pressing challenges and opportunities to produce the most relevant findings. How to conduct effective market research? By focusing on your expected outcomes, timelines, and budget.

Our trusted services include project planning, questionnaire design, fieldwork, project management, analysis, and reporting both for Qualitative Market Research (Focus Groups, In-depth Interviews, Ethnography, Online Community, etc.) and Quantitative Market Research methodology (face to face or telephone surveys) for B2C and B2B targets. Qualitative research is a way to delve deeper into consumer sentiments, while quantitative research can be used to gather data from a larger group of people.

Explore us!

In the ever-evolving landscape of the market, understanding the intricacies of market research is paramount. At “ElQual”, we pride ourselves on being one of the pioneers in the research market of Romania. Our expertise spans across various types of market research, ensuring that every nuance, from qualitative to quantitative, is meticulously addressed. The depth of qualitative research, in particular, offers insights that go beyond mere numbers. It delves into the very essence of consumer sentiments, capturing the why and how behind their choices.

Navigating the market can be a daunting task. With myriad factors at play, it’s essential to have a trusted partner by your side, one who knows the ins and outs of the research. Our dedicated team of researchers is adept at harnessing the power of both qualitative and quantitative data, ensuring that you’re equipped with the most relevant findings. Whether you’re trying to understand the sentiments of a specific demographic or looking to gather data from a broader group of people, our methodologies are tailored to meet the unique needs of your business.

Furthermore, our agile approach ensures that we’re always on the pulse of the market, adapting and evolving to its ever-changing demands. This adaptability, combined with our deep-rooted knowledge, ensures that our clients always stay ahead of the curve. The world of market research can be intricate, but with “ElQual”, you can be confident in the knowledge that you’re in capable hands.

So, if you’re looking to elevate your business and truly understand the heartbeats of your target audience, look no further. Dive deep into the world of market research with “ElQual” and let us guide you every step of the way. Reach out to us today and embark on a journey of unparalleled insights and growth