In order to attract more customers, you need to know what consumers are interested in. The only way to do this, is to research the market they’re shopping in. Through outbound calling, our call center surveys and market research services can scope the market for you to collect feedback, which you can use to help attract more customers.
Through outbound calling, our call center surveys and market research services can scope the market for you to collect feedback, which you can use to help attract more customers.
Our proprietary online platform and call centers can handle market research engagements, nationally representative of all sizes. We work quickly, efficiently and are focused on quality all at competitive prices.
Finding the right call center should be an informed decision. If you have questions about our company, our call center services, or are looking for a custom price quote on our dedicated platform, please reach out to us.
How CATI (Computer-Assisted Telephone Interviewing) works:
Interviews carried out by telephone are guided by a questionnaire displayed on the screen of a computer. The interviewer records answers using a keyboard and mouse to correspond with the pre-coded responses displayed on the screen. Any questionnaire routing or complex survey logic is handled by our proprietary online platform.
Furthermore, software handle:
- Sample management – i.e. The scheduling and allocation of the telephone numbers to individuals or groups of interviewers assigned to fieldwork on a particular study.
- Quota management – ensuring that the intended number of completed interviews with specific groups or sub-samples are met.
- Monitoring of response rates, call outcomes and scheduling of interview appointments.
CATI research has considerable advantages:
The interviewer is left free to concentrate on the interview itself as the routing instructions are taken care of.
Data is entered directly into the survey database in a structured format. This eliminates the need for additional data processing (e.g. transcription, data entry and coding). This helps to reduce cost and errors.
The intervireing process is make quicker.
The software allows complex correlations behind each questionnaire.
Since feedback is being collected live, researchers and analysts can interrogate the survey database while fieldwork is still taking place. This also includes reporting survey results within live dashboards.