Qualitative Market Research
The secret to successful qualitative market research is all in the people.

Qualitative market research is one of the most effective ways to understand consumer sentiment. If you really want to know how people feel about a product or business; and the ‘why’ behind it, qualitative research will tell you what you need to know.
Basically, without the right people you won’t get the insights you need – and finding the right respondents all starts with recruitment.
Our team for Qualitative Research in particular, starting with the recruitment team and ending with the moderator, must balance research objectives with participant engagement and this can be done, in addition to passion, with years of experience, which our team has plenty of.
With coverage in all important cities, the team knows how to find customized, authentic recruitment methods for each qualitative project adapted to each specific target, even the hard-to-find ones:
- Consumers – with a multitude of areas covered, users of low or mainstream or premium brands, with different incidence rates: high income or very low income, users of complex services etc
- Business – decision makers in SOHO, SME, large corporations
- Opinion leaders – influencer, journalists, media respondents
- Respondents recruited from Ministries or Government, local and central authorities
- Doctors with different specializations and Pharmacists
- Patients…and more
Our team has the experience and skills for Empathy and Personal Connection that are mandatory in any qualitative study with expertise in a lot of sectors with transparent and pragmatic support at every stage of the research process.
- Focus Groups (face to face and online)
- In-depth interviews (face to face, telephone and online)
- Pair-depth interviews (face to face and online)
- Online Community
- Ethnographic research
- In-Home Visits
- Assisted Shopping Trips
- Accompanied Consumption Moments
- Traditional or video diaries