Methodologies
- Focus Groups (face to face or online)
- In-depth interviews (face to face, telephone, online)
- Pair-depth interviews (face to face, online)
- Online Community
- Ethnographic research:
- In-home visits
- Assisted Shopping Trips
- Accompanied Consumption Moments
- Traditional or video diaries
Target respondents for qualitative research – experience in recruiting
- Consumers – from housewives to users of premium brands or narrow incidence targets: high income, users of complex services
- Business – decision makers in SOHO, SME, large corporations on financial services or telecom services; fleet managers;
- Opinion leaders – cultural personalities, media people;
- Local and central authorities
- Doctors – from GPs to small universe specialization (HIV specialists, oncologists, immunologists, hematologists etc)
- Patients, patient association leaders
- Pharmacists