Quantitative Market Research

Quantitative research services accommodate broad studies that involve a large number of respondents – this is usually a minimum of several hundred, up to thousands. This allows for increased objectivity and reliable or representative data with urban and rural coverage.

We practice stringent quality measures for quantitative market analysis, and as a result, our quantitative survey methods offer representative results that are highly insightful for your business. Whether it is a telephonic interview or offline survey, our team strictly follows the research guidelines to bring you Quality Data. Our quantitative data analysis practices are proven and come with highly accurate results. While working with us you will benefit from offline and online methodologies including CATI (Computer Assisted Telephone Interview), CAWI (Computer Assisted Web interview), PAPI (Pen and Paper Interview) and CLT (Central Location Test).

Depending on your objectives, we use one or more quantitative research methodologies to deliver the most effective results.

Face to Face (F2F)/CAPI interviews

Large National Network of interviewers and Area Managers able to handle all types of data collection, from central location to exit interviews and door to door interviews with national coverage for easily engaging specific or hard-to-reach groups in the B2C or B2B target, on the random route combined with the selection of the respondent in the household using the birthday method.

We have strict quality control processes to ensure industry standards are always delivered.

The advantage of CAPI over a paper-based methodology is that interviewers can display prompts – such as sounds or videos – and that data can be transmitted wirelessly back to headquarters more quickly, in real time. It also removes the need for ‘punching data’ from paper to electronic formats for analysis, and the survey is automatically routed, removing the chance of an interviewer making an error when following question routing.

We capture data through:

Door to Door Surveys
Exit Surveys
Street Interviews

Car Clinics
In store Interviews
Mystery Shopping

Central Location Test/Hall test
Product Placement/i-HUT’s
User Testing

Our quantitative research expertise has helped us win the trust of our clients from various industries over the years.

CATI (Call Center)

CATI quantitative research technique allows us through our experienced team of interviewers to conduct phone interviews – whether for business or consumer audiences, which helps speed up the data collection process and produce more accurate results using our own Data Collecting System platform.

Our CATI (Call Center) expertise can help you with detailed analysis of many business facets. This service can help you understand the customer behavior, market behavior, and everything in between.

During data collection, supervisors monitor interviewers to ensure that their performance in terms of quality is in line with the industry standards.

The studies covered under CATI research includes the following

Urban and rural studies
Buyer behavior and market segmentation analysis
Quantitative pricing research
Customer experience and satisfaction surveys
Event feedback survey
Product development studies
Usage studies

The advantages of telephone surveys:

Research can be gathered quickly because phone interviews are live and skilled interviewers can complete many surveys in a day of work
Most people have telephones, so you potentially have a wide audience to reach.
The survey dropout rate is 4-5%, much lower than other quantitative methodologies.
The interview takes place in real time and the supervisor can monitor and refine the outcome of the data collection.
It is the methodology that most easily allows you to conduct both B2B and B2C market research
A telephone interview has a personal touch, so it can lead to valuable brand-building benefits when our interviewer conducts calls in a professional and skilled way.
The interviewer guides the respondent through the questionnaire.
It is the methodology that allows the most complete monitoring from beginning to end.
Telephone interviews can be cost-effective as you can have a higher response rate